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A leading shop in Chikuma City, Nagano, strong on Shinshu jizake. It is not a large store — some say it is smaller than a convenience store — but the selection of Shinshu sake and famous labels from across Japan is dense and the POP signage is detailed, making it enjoyable just to look around. Many customers come after being told about it at a local izakaya or ryotei, and the staff explain taste, how to drink, and the brewery's background briefly and accurately, making it a consultation-style store. The official site presents it as "a sake shop that conveys the makers' intent," and arrival notices are updated almost daily.
Rare bottles can be bought at list price, but it is not a case of anyone simply taking them off the shelf. Limited items carry a one-bottle-per-group limit, and scarcer bottles require a purchase ticket or coupon issued once you spend a set amount. Reviews repeatedly mention 5,000 yen and 10,000 yen purchase tickets, and popular labels such as Hanaabi are only reachable by collecting tickets. This is understood as a device to keep out resellers who chase only rare bottles and to protect regulars and ordinary customers. On a trip through Nagano, the realistic approach is to first get a Shinshu sake recommended and buy that, then check stock and ticket conditions for the rare bottles.
About a 15-minute walk from Yashiro Station or Yashiro-Kokomae Station on the Shinano Railway. By car it is about 3 minutes from the Koshoku IC on the Joshin-etsu Expressway, so driving is convenient, and Sunday between 10:00 and 15:00 gets quite busy. Parking is 5 spaces on the west side of the shop, 4 on the north side, and 8 across the road; according to reviews the lot across the road is easier and safer to wait in.
※ Compiled from public sources · check opening hours before visiting
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